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Your story deserves to be seen

Rooted Lens was born from the belief that every brand has a story worth telling — and that the right narrative can create genuine emotional connection. We don't just capture footage; we craft experiences that resonate, inspire, and drive action.

The Story Behind the Lens

Rooted Lens began long before it became a business. It started with a teenager and a camera — Mikhail, just 14 at the time — capturing family gatherings, birthdays, and weddings for the people closest to him. What began as a way to preserve memories for loved ones quickly became a genuine passion.

As his work spread among family and friends, more and more people asked him to capture their special moments. One request led to another, and the hobby that started in living rooms and community halls slowly grew into a trusted creative service.

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The Beginning

It started at 14 — a curious mind, a camera, and an obsession with how stories move people.

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The Vision

Technology met psychology. Content became more than it became connection.

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The Studio

From solo creator to full creative studio. Rooted Lens now crafts cinematic stories for brands worldwide.

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Since

2014

Meet The Founder

Sul Miah

CEO & Creative Director

Sul Miah's journey into filmmaking was driven by a deep curiosity about technology and its power to tell stories.

With a unique understanding of what makes content truly engaging, Sul approaches every project through both a creative and strategic lens. His entrepreneurial vision has shaped Rooted Lens into a studio that doesn't just create videos — it crafts narratives that resonate, inspire action, and build lasting connections between brands and their audiences.

Today, Sul leads a passionate team dedicated to transforming creative visions into cinematic realities, one frame at a time

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Psychological Insight

Understanding what makes content resonate on a deeper emotional level

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Creative Innovation

Blending technical expertise with artistic vision to push boundaries

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Engagement Strategy

Data-driven approach to creating content that captures and holds attention

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Entrepreneurial Vision

Building a studio that transforms brand narratives into cinematic experiences

Our Team

Meet the creative minds

A passionate collective of storytellers, strategists and artists dedicated to crafting content that moves people

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Sul Miah

CEO & Creative Director

Visionary founder with a decade of experience in storytelling. Leads creative direction and strategic partnerships, ensuring every project delivers cinematic excellence.

Creative Direction

Brand Strategy

Client Relations

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Yasmin

Social Media Strategist

Expert in shaping audience impact and driving flawless execution, transforming creative vision into campaigns that captivate and convert everywhere they appear.

Social Strategy

Project Management

Content Planning

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Mikhail

Cinematographer & Content Creator

The technical force behind compelling —elevating stories through refined content capture, meticulous editing, and thoughtful composition

Cinematography

Video Editing

Color Grading

Our Arsenal

Professional Grade Equipment

Industry-leading tools that help us deliver exceptional quality in every frame

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Sony A7S III

Cinema-grade full-frame mirrorless

DJI

SONY

Canon EOS R5

8K capability for maximum detail

CANON

SONY

Sony FX3

Professional cinema line camera

ADOBE

FINAL CUT

Sony A7S III

Cinema-grade full-frame mirrorless

DJI

SONY

Canon EOS R5

8K capability for maximum detail

CANON

SONY

Sony FX3

Professional cinema line camera

ADOBE

FINAL CUT